The world of SEO has become a cluttered mess in recent years. Navigating these treacherous waters takes a strong will and, at times, a strong stomach. However, for your small business website to have a measure of success, a good SEO strategy is necessary. Here are a few key elements that any small business SEO services plan needs to include. Keywords Selecting good keywords is critical to any small business SEO plan. Thinking of how people search for your business is one thing, finding out how they actually do so is another. Once a good set of keywords is created, […][Read More…]

Most small businesses now realize the value of ranking high in the search engines to drive traffic to their website. And there are many SEO companies out there capitalizing on that. They can promise, and deliver, a good ranking. However, are they really providing value? The issue comes down to what keywords are being targeted. If you ask to be ranked for ‘underwater basket weaving in Muck City Alabama’, any SEO specialist will make that happen easily. The words may match your industry and location, so ranking for those terms seems like a good idea. Unfortunately, the return on this […][Read More…]

Picking a platform to build your small business website is like choosing a floor plan for a new house. A simple search turns up an overwhelming number of options, and whittling them down to one that meets your needs at an affordable price point is time consuming. I hope this post will make that decision process a little easier. While there are other worthy platforms and methods, I have decided to specialize in WordPress because I feel it is the best option for most small business needs. There are many reasons, but here are 5 key ones that really stand […][Read More…]

With all the competition for search results, getting your website to appear at the top of the search engines for common keywords is beyond the budgets of most small businesses. So how can you be found on the web? By targeting local search results and directories that provide services in your area. In years past, everybody went to the Yellow Pages to find local businesses. Now, they often turn to one of the many web directories that provide a similar service on the web. Yelp has become very popular in recent years.Foursquare also exploded providing a level of local interactivity not seen before. Superpages, Yahoo […][Read More…]