Picking a platform to build your small business website is like choosing a floor plan for a new house. A simple search turns up an overwhelming number of options, and whittling them down to one that meets your needs at an affordable price point is time consuming.
I hope this post will make that decision process a little easier. While there are other worthy platforms and methods, I have decided to specialize in WordPress because I feel it is the best option for most small business needs. There are many reasons, but here are 5 key ones that really stand out.
1) Huge support base
In the past month, the latest WordPress version has been downloaded over 5 million times. No other platform runs so many sites right now. While there are other worthy platforms available, the sheer volume of sites means there are lots of support resources. You will never have a problem finding someone who can help with a WordPress website, which is a great security blanket for non-technical small business owners.
2) Selection of themes and plugins
WordPress is certainly not just for blogging anymore. That changed a while ago and the number of new business themes and plugins being created demonstrate how well WordPress works for small business websites. The choices can be overwhelming though, and many may look nice, but be coded poorly. This can cause performance issues or expose security risks. I recommend Studiopress for that reason, but there are many other good options as well.
3) Great SEO support
Setting up a website with SEO can be a tedious process. The way WordPress is structured makes the job less stressful. There are still many things to consider, but often WordPress automatically does things that the search engines love. Once in the hands of an expert, the power is formidable.
4) Easy to update
Most small business owners simply want to make updates without involving others, which is one of the principles that WordPress is founded on. I have spent less than an hour with most clients and they have felt comfortable enough to take the controls from there.
Most small business owners simply want to make updates without involving others, which is one of the principles that WordPress is founded on.
5) Room to grow
Small businesses find it difficult to estimate how their web presence will progress. WordPress handles websites from small to quite large with aplomb. As your website needs grow you don’t want to worry if the platform you are using can handle it. This is not to say WordPress does not have limitations, but most small business websites will never run into them.
There are many other solid reasons and I would like to hear from others as to why WordPress has been good for them. If you are a small business owner looking a new website, or a redesign of an old one, why not contact us for a free quote and we can get you up and running sooner than you think.
